The best message rarely wins.
The best-told story does.
Participant Workbook
STORYTELLING
FOR INFLUENCE
FOR INFLUENCE
Tue 30 June 2026 · 10:00am – 12:00pm · Level 9, 121 Exhibition Street
1
● Part 1 · Pre-Production
YOUR STORYTELLER PROFILE
Discover your natural communication archetype and where you'd like to grow.
YOUR STORYTELLER ARCHETYPE
| Archetype | Celebrity Match |
|---|---|
What do you most need help with?
Other
2
● Part 1 · Pre-Production
YOUR AUDIENCE
Stakeholder analysis, scenario planning, and AI ideation.
Part A
Stakeholder Analysis
Your Scenario
Stakeholder Analysis
| Who is your audience? | What cognitive mode are they in? |
|---|---|
|
|
What do they value most?
What are they afraid of losing?
Part B
AI Ideation
AI Ideation — Your Three Ideas
Idea 1
Idea 2
Idea 3
3
● Part 2 · Writers' Room
BUILD YOUR PRESENTATION
Use the three-act framework to craft your story. Your output: a three-minute presentation.
ACT 1
SITUATION — YOUR HOOK
Set the scene. What is the context your audience needs to understand?
Build one slide in PowerPoint for Act 1.
ACT 2
TENSION — RAISE THE STAKES
What happens if nothing changes? Why should the audience care now?
Build one slide in PowerPoint for Act 2.
ACT 3
RESOLUTION — LAND THE MESSAGE
What is the way forward? What do you need from the audience?
Build one slide in PowerPoint for Act 3.
4
● Part 3 · The Audition
THE AUDITION
PowerPoint Coach feedback, then live panel feedback. Capture what you'll do differently.
Part A
PowerPoint Coach Feedback
What feedback did PowerPoint Coach give you?
What stood out to you most?
Part B
Panel Feedback
Psychologist
Clarity · Cognitive load · Resonance
Storytelling
Craft · Structure · Delivery
Wrap Up
YOUR KEY
TAKEAWAYS
TAKEAWAYS
Don't leave without writing these down. The act of writing makes it stick.
The one thing you will do differently after today
The one technique you will try this week
